Decoding the Future of Marketing
The science behind the dynamic nature of the healthcare marketing landscape is certainly inspiring for aspiring and practicing pharma marketers.
With the purpose to crack the code for successful marketing strategies in today's digital age, Harshit Jain MD dons the hat of an interviewer to interact with renowned marketing personalities of the global pharma marketing industry and discusses about the innovative strategies that have the potential to transform the pharma marketing ecosystem.
The span-new knowledge-exchange series brings insightful discussions on table that disentangle the challenges in today’s pharma-marketing industry, as well as sheds light upon the diverse facets of digital marketing to upscale the industry, globally.
About the Host
Globally recognised as a leading storyteller, marketing entrepreneur and a physician, Harshit Jain MD, has been acknowledged for redefining healthcare businesses with innovative marketing tactics. An accomplished speaker and a change-maker, his creative campaigns include - The Immunity Charm, Noon Assembly, Blouse Door, to name a few.
In 2019, Jain founded Doceree with a vision to address the acute problem of rising healthcare costs, by bringing in efficiencies in HCP communications. For his contributions, he has been named Elite Disruptor 2020 by PM360 and was one of the 40 Under 40 honourees for Medical Marketing and Media’s 2021 class.
Post the successful book launch of 'The Next Marketing - To Healthcare Professionals' by Harshit Jain MD on Point-of-Care marketing, the physician turned pharma marketer builds a new library for industry’s best learnings with his brand new knowledge-exchange series, 'The Next Marketing With HJ'.
SEASON 1 | EPISODE 08
CULTURAL KALEIDOSCOPE
SHIFTING NARRATIVES TO ACHIEVE CREATIVE MARVELS
Guest: Rob Reilly, Global Chief Creative Officer – WPP
The final episode of the series features the renowned marketing oracle, Rob Reilly, Global Chief Creative Officer, WPP.
With a zest to leverage the unique concoction of creativity and technology through out of the box advertising, Rob Reilly candidly converses with Harshit Jain MD (HJ) and reveals how leveraging the power of creativity and subtle intricacies of cultural diversity can enable marketers to weave an inclusive marketing campaign for better business outcomes.
As both advertisers attempt to discover the art of unleashing creative expression for lucrative healthcare campaigns, the episode also reveals how and why human creativity can only be blossomed with the support of modern-age digital marketing tools.
DECODING THE FUTURE
OF MARKETING
Episodes | The Next Marketing with HJ
Season 1
Episode 1 | Harjot Singh
Episode 2 | Ritesh Patel
